Exploring the integration of Apple Vision Pro into daily life, challenges of using new technology, and Apple's product prioritization strategy. The podcast also includes a sponsored segment on efficient hiring solutions with Indeed.
Vision Pro struggles to fit into daily life due to competition with better-performing devices.
Developers face challenges in finding a business case for their apps on Vision Pro.
Deep dives
Challenges in Incorporating Vision Pro In Daily Life
The Vision Pro, while technically impressive, struggles to find a significant place in daily life due to its need to replace established devices that perform better in various tasks. For example, as an external monitor for Mac, Vision Pro competes with Mac displays but falls short in casual media consumption compared to the iPhone. The device's intricate technology doesn't seamlessly integrate into routine activities, leading to limited practical utility for both developers and users.
Low Engagement and Business Viability on Vision Pro
Developers like Marco Arment and David Smith express challenges in finding a compelling business case for their apps, such as Overcast and Widgetsmith, on Vision Pro due to low engagement levels. With only about 500 daily active users and limited download numbers, their apps struggle to fit seamlessly into the platform's current landscape. This low user engagement raises concerns about the long-term viability of developing specifically for Vision Pro.
Apple's Priority and Developer Strategic Decision-Making
Apple's strategic focus on iOS and other established platforms indicates that Vision Pro might not receive substantial resources and attention, mirroring the company's priority to cater to larger user bases. Developers like Arment and Smith recognize the importance of aligning their efforts with Apple's platform priorities to maximize impact, leading to intuitive decisions on resource allocation between Vision Pro and other platforms based on user engagement metrics.
Optimistic Outlook for Platform Improvements and Developer Engagement
Despite current challenges, developers hold hope for potential platform enhancements that could boost developer engagement and user interest in Vision Pro. They suggest improvements in content availability, App Store visibility, immersive experiences, and regular updates to create momentum and drive user engagement. By addressing peculiarities in the platform's launch and prioritizing developer tools, Apple could potentially transform Vision Pro into a more dynamic and engaging platform for both developers and users.
How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.
This episode of Under the Radar is sponsored by:
Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast.
