The Beat Live at ViVE: Transforming Caregiving Experiences with Carrie Shaw and Diana Gelston
About Diana Gelston:
Diana Gelston is the chief commercial officer of Best Buy Health for Best Buy Co. Inc. In her role, she is responsible for building and strengthening the company’s commercial relationships that aim to enable care at home for everyone.
Diana leads a large, diverse team in creating and executing high-impact, go-to-market strategies that support the company’s mission to enrich and save lives through technology and meaningful connections. At Best Buy Health, she is focused on developing integrated technology services and offerings that support consumers wherever they are on their health journey and improve the care-at-home experience.
Previously, Diana has successfully launched and developed more than a dozen sales and marketing teams in tech, medical devices, digital health, and healthcare information systems at Amazon Business Healthcare, Fresenius Medical Care, Philips Healthcare, and other innovative start-ups.
Diana earned a bachelor’s degree from the University of Southern California and a certificate in Leadership Development and Business Administration from the University of Pennsylvania’s Wharton Business School.
About Carrie Shaw:
Carrie Shaw, CEO and founder of Embodied Labs, works at the intersection of storytelling, immersive experience design, and caregiver education. She holds both a bachelor’s degree in Global Public Health and a master’s in Biomedical Visualization. After returning from the Dominican Republic, where she served as a Peace Corps Health Educator, Carrie became the primary caregiver to her mother, who was living with early-onset Alzheimer’s disease. This opened Carrie’s eyes to the needs of the aging services workforce. Carrie speaks to global audiences about her personal journey as a young adult caregiver and her experience as an entrepreneur building a venture-backed digital healthcare company that is revolutionizing the way healthcare providers, caregivers, and patients learn about human health through immersive experiences.
Things You’ll Learn:
- Embodying the experiences of others through immersive training has proven to be a game-changer for Best Buy Health.
- Connecting on a personal level, whether it's with a patient, caregiver, or consumer, has revolutionized the approach to care and technology support.
- Individuals retain and internalize knowledge in a way traditional training methods can't offer through immersive experiences.
- An empathy approach is particularly impactful for the healthcare and technology sectors, making training more effective and memorable for employees.
- Building a world focused on empathy and thoughtfulness is critical for meeting the diverse needs of individuals as they age.
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