Why Are Dutch Employers Subsidizing Driving in 2025?

In this episode, I connect with Peter Nouwen from 's-Hertogenbosch in the Netherlands for a discussion about the productivity benefits of having healthy, active employees and the curious, nonsensical policy practices of many employers that incentivize driving a car rather than taking transit, walking, or cycling to work. We launch into the discussion by channeling Jason Slaughter's Not Just Bikes Gym of Life video and give a hat tip to Mark Wagenbuur with the BicycleDutch Channel

Helpful Links (note that some may include affiliate links to help me support the channel):
👉 Not Just Bikes' The Gym of Life video
👉 Bicycle Dutch Channel
👉 Wendy Suzuki TED Talk
👉 John Ratey’s book Spark
👉 My Utrecht lunch crowd video
👉 My ride from Houten to Utrecht video
👉 Pete's commute ride video
👉 Pete's Strava
👉 Gym Of Life-Strava team

Thank you so much for tuning in! If you enjoyed this episode, please share it with a friend and subscribe to the podcast on your preferred listening platform. Also, don't forget to check out the Active Towns Channel for video content.

If you are a fan of the Active Towns Podcast, please consider supporting the effort as an Active Towns Ambassador in the following ways:
1. Become an Active Towns Member on YouTube for exclusive member-only content and Livestreams
2. Join the Active Towns Patreon community. Contributions start at just $3 per month
3. If you enjoyed this episode, you can also "leave a tip" through "Buy Me a Coffee"
4. Make a donation to my non-profit, Advocates for Healthy Communities, Inc., to help support my pro bono work with cities

Credits:
- Video and audio production by John Simmerman
- Music via Epidemic Sound

Resources used during the production of this video:
- My recording platform is Ecamm Live
- Editing software Adobe Creative Cloud Suite
- Equipment: Contact me for a complete list

For more information about the Active Towns effort or to follow along, please visit our links below:
- Active Towns Website
- Active Towns on Bluesky
- Weekly Update e-Newsletter

Background:
Hi Everyone! My name is John Simmerman, and I’m a health promotion and public health professional with over 35 years of experience. Over the years, my area of concentration has evolved into a specialization in how the built environment influences human behavior related to active living and especially active mobility.

Since 2010,  I've been exploring, documenting, and profiling established, emerging, and aspiring Active Towns wherever they might be while striving to produce high-quality multimedia content to help inspire the creation of more safe and inviting, environments that promote a "Culture of Activity" for "All Ages & Abilities."

The Active Towns Channel features my original video content and reflections, including a selection of podcast episodes and short films profiling the positive and inspiring efforts happening around the world as I am able to experience and document them.

Thanks once again for tuning in! I hope you find this content helpful and insightful.

Creative Commons License: Attributions, Non-Commercial, No Derivatives, 2025