Supply Chain Now The Buzz, Marketing Edition: Breaking Down Influencer Marketing, Prime Day, & Costco CX
The Buzz is Supply Chain Now’s regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!
In this week's episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing:
- The uptick in influencer and celebrity marketing
- The impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returns
- Costco's decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rate
- The importance of customer experience for customer retention
- And so much more!
Additional Links & Resources:
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WEBINAR- Taming Logistics Complexity: How Logistics Leaders Can Optimize Operations with Emerging Technology; https://bit.ly/3XBbf6y
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This episode was hosted by Mary Kate Love and Katherine Hintz. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-marketing-edition-influencer-marketing-prime-day-costco-cx-1301