Eye On A.I. #282 Chris O’Neill: How GrowthLoop is Using Agentic AI for Real-Time, Personalized Marketing
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Sep 2, 2025 In this engaging talk, Chris O’Neill, CEO of GrowthLoop and tech veteran, dives into the future of marketing powered by agentic AI. He highlights how brands can personalize campaigns in real time and automate audience targeting. Discover how GrowthLoop's strategies have helped companies like Allegro improve their ad spend efficiency. Chris emphasizes the crucial role of rapid iteration and innovative tools in modern marketing. With insights on balancing automation with human oversight, this conversation is a must-listen for marketers and tech enthusiasts.
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AI Layer Over Data Clouds
- GrowthLoop layers agentic AI on top of a customer's data cloud to automate audience selection and campaign orchestration.
- That combination shortens experimentation loops and speeds marketer-data team collaboration dramatically.
Start With Clear Outcome Questions
- Ask simple outcome questions first and let agents propose data-driven audience and journey ideas.
- Use those suggestions to pick a segment, choose a channel, and then let the platform coordinate execution across APIs.
Channels Are Table Stakes; Sequence Matters
- Reachability across hundreds of channels is table stakes; the key is choosing the right sequence and timing.
- Properly timed, contextual messages feel helpful rather than intrusive and drive loyalty.