The Data Stack Show The PRQL: Shifting Gears: From Code to Marketing in the Data World with Pedram Navid of Dagster Labs
May 9, 2025
In this engaging discussion, a guest from Dagster Labs shares insights on transitioning from data engineering to marketing. Listeners will discover how data influences marketing strategies and the evolving landscape of data infrastructure. The conversation also highlights the importance of data privacy and security in today’s digital world. Expect to hear about creative approaches to leveraging data for better outcomes in businesses, making this a fascinating listen for anyone interested in the intersection of data and marketing.
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Pedram's Career Evolution
- Pedram Navid progressed his career through several phases documented on the Data Stack Show.
- He recently took on marketing at Dagster in addition to data engineering and developer relations roles.
Data Engineering as YAML Engineering
- Data engineering can be viewed as engineering with YAML, highlighting the importance of configuration as code.
- Pedram indicates data engineering also involves components as seen in Dagster's architecture.