Steve Davey - Marketing from the Inside Out E189

In this episode, Andy and Chris are joined by Steve Davey,practice growth and marketing consultant. Steve has over three decades of marketing expertise and followed afascinating journey that’s taken him from the leafy suburbs to the heart ofDevon, and from broader healthcare to a powerful niche within dentistry.

Steve chats about the early influences that shaped hiscareer and the marketing truths he’s uncovered that most still overlook. With acareer that spans both offline and digital worlds, Steve shares what’s changed– and what’s stayed the same – in the ever-evolving marketing landscape.

He also talks about how he found himself working with dentalpractices, how they can grow by focusing on their existing patient base, andwhy clear aligner marketing might just be the most crowded space of all.

Plus, he also reflects on some of the current challenges indentistry… and there’s a bit of sports chat too.

Topics:

-         Tell us about your early years.

-         Why did you move to Devon? What was the attraction to leave the leafysuburbs?

-         What’s the one marketing thing you’ve figured out that most othersprobably haven’t?

-         What has changed and what has stayed the same over this period?

-         Are the broader healthcare needs the same as dentistry?

-         How did you find yourself in the niche of dentistry?

-         What’s your view on online vs offline marketing?

-         From a marketing perspective is clear aligners a niche that isultra-competitive and challenging?

-         In which ways do you help dental practices?

-         Is there a trend in dentistry to attract new patients, and not givingattention to the 000’s they have already registered?

-         Can most practices meet their growth goals through organic growth fromtheir existing patient base?

-         From a dental viewpoint - what are you worried about at present?

-         Which is your sport of choice?