Courtney Chow, Vice President at Battery Ventures, shares insights from her new report on Gen-Z's impact on the internet and startups. She explains how Gen-Z's diverse culture challenges brands to adapt their strategies with authenticity. The dominance of short-form video is discussed, highlighting how platforms like TikTok redefine consumer engagement. Additionally, Chow emphasizes the generation's expectations for ethical capitalism, underscoring the importance of aligning business practices with their values, such as an emphasis on climate change.
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insights INSIGHT
Gen Z Influence
Gen Z's impact on business and culture is significant due to their hyper-connectivity and strong opinions.
Their influence is more profound than previous generations, creating new investment opportunities.
insights INSIGHT
Gen Z Demographics and Culture
Gen Z comprises 25% of the global population, wielding substantial purchasing power.
They are the most racially diverse and LGBTQ+ identifying generation, influencing cultural trends.
insights INSIGHT
Fragmented Culture
91% of Gen Z believes mainstream pop culture is nonexistent, indicating a shift towards fragmented, niche interests.
This fragmentation challenges traditional marketing and brand-building strategies.
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Why the extra edition? Because Battery Ventures dropped an interesting report on Gen-Z and we wanted to talk about it.
Alex got Courtney Chow, a vice president at Battery and one of the report's authors to chat about it. You can read the report itself here.
This is what we got into:
The fracturing of culture: Gen-Z is large, and very diverse. The trend away from monolithic cultural primacy that began years ago has accelerated with the generation, making culture itself more personal, and more distinct. For startups, this means branding will become a different challenge if they want to reach this demographic slice.
Everything is short-form video: Given massive usage of TikTok by Gen-Z and the popularity of other platforms that feature short-form video, we were curious how smaller companies can compete with incumbents that already have a Reels strategy, if you will.
Ethical capitalism: One of the most interesting areas of the Battery report was its notes on how entrepreneurial Gen-Z is, and how diverse they are. Gen-Z also has expectations around goods and services they purchase relating to the actions of the companies behind the sale. So, if you want to sell to Gen-Z, you might need to care about climate change, for example.
Now, that's officially it for us this week. Enjoy the rest of your weekend, and we'll catch up on Monday!
Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
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