How to Navigate the Transition to Paid Advertising ...with Kym Insana

Organic marketing is not free; it incurs costs.

Monitor site traffic and engagement to know when to switch to paid ads.

Search advertising is a fundamental starting point for paid campaigns.

Understanding your audience demographics is crucial for platform selection.

Be creative and unique in your advertising approach.

Ad rejections can be costly and time-consuming.

Investing in ads requires a sufficient budget for meaningful impact.

Long-tail keywords can help businesses stand out in competitive markets.

Consider audio advertising as an overlooked opportunity.

Paid advertising should be viewed as an investment in business growth.