Ever wondered how a small startup skyrocketed into a $40 Billion collaboration powerhouse? Brace yourself, because today we're diving into Atlassian's electrifying journey. They birthed Jira, Confluence, and Trello, capturing a colossal 250,000 companies worldwide.

But massive success also brings a lot of competition, constantly nipping away at your market share. On this episode, Cameron Deatsch, CRO at Atlassian, spills the beans on how they didn't just grow but multiplied by cultivating an unstoppable community.

Specifically, Cameron discusses:

- When should companies build an ecosystem and community.

- How Atlassian built and scaled a community.

- How to measure community ROI.

- The Atlassian cultivates community "champions".

- The most challenging aspect of building Atlassian and they navigated it.

- Unconventional advice that founders shouldn’t ignore.

Learn more at https://tractionconf.io

Learn more about Atlassian at https://www.atlassian.com/

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