In this episode of TOP CMO, we sit down with Melissa Waters, CMO of Upwork, to explore the evolution of remote work, the power of AI in talent acquisition, and the challenges of rebranding a global freelancing platform. Melissa shares insights on how Upwork is shifting the narrative from a transactional marketplace to a long-term staffing solution, while navigating the rise of AI and maintaining a strong company culture in a remote-first environment. Tune in to hear her strategies for driving brand awareness and fostering a community of innovation and high-quality talent.
BRANDED