Join me and behavioral science pioneer Leidy Klotz as we uncover the untapped potential of subtraction in our everyday lives. Listen in as we share personal anecdotes and research that reveal our innate tendency to add rather than remove, despite the clear benefits of simplicity. We tackle the intricacies of simplification, not just in our personal habits but extending into complex systems like legislation and workplace practices. We discuss the challenges of recognizing and celebrating the often invisible work of subtraction, despite its crucial role in achieving elegance and efficiency.

The power of simplicity shines through as we examine how master innovators like Anna Keichline and tech titans such as Elon Musk and Steve Jobs have used the art of subtraction to revolutionize industries. From one-click purchasing to hollowed-out bricks, the stories shared in this episode underscore the impact of starting with a 'zero step' mentality. So, if you're looking to refine your approach to problem-solving and innovation, this is your cue to strip away the excess and embrace the elegance of less. Tune in and be inspired to identify areas in your life ripe for simplification and join us on this journey toward clarity and efficiency.

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PB BRIEF 06.11.2024