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The Jason Fladlien Show
Never Let Them Know Your Next Move: Unpredictability In Marketing
May 19, 2023
Learn about the biggest sin in marketing, the influence of Bob Proctor and Gary Halbert, the Caveman Strategy, and the importance of longer emails and effective copywriting in marketing.
09:18
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Quick takeaways
- Using unpredictability and old strategies can spice up your marketing game and get more attention.
- Explaining the intentions behind choices helps build trust and engagement, creating a positive perception for successful persuasion.
Deep dives
1. The power of telegraphing and advancing the experience
Telegraphing and advancing the experience of a product or service makes potential customers more comfortable and increases its effectiveness. By removing the mystery and making it known what they can expect, people are more likely to say yes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode