Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he held the role of Head of Comms Planning at BBDO and BBH in New York. Julian has helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. With a void of practical information online, in 2017 he started the Planning Dirty newsletter to share the best tools and resources growing to over 30,000 subscribers. Julian has an undeniable passion to create better Strategists by providing the knowledge and tools to be brilliant. Listeners of this podcast are invited to enjoy 25% OFF ($500USD) a Lifetime membership The Strategy Finishing School. The Strategy Finishing School teaches the fundamentals of strategy and will give you the confidence to walk into any room knowing you can deliver value. It has over 2000 members who have access to lessons and frameworks to be better at their jobs. Thanks Julian!