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A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but Tina has overall responsibility for a major other business area: helping clients plan, evaluate and continue to optimize their marketing strategies.
This incorporates 6 different P&Ls, responsibility for around $0.5b in client revenue and Tina explains over-arching principles behind her philosophy, as well as how Nielsen had proved such a fruitful place to work, incorporating multiple roles across the organisation. for almost 27 years. We also cover:
Tina’s role in mentoring and practical means to encourage diversity in the workplace
- Nielsen’s role supporting the World Economic Forum
- The key secrets to presenting data effectively
- Helping marketers navigate digital disruption
- Evaluating the impact of marketing spend
- How to manage cross-screen data duplication
- Balancing synthetic and human data
All episodes available at https://www.insightplatforms.com/podcasts/
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Insights, Marketing & Data: Secrets of Success from Industry Leaders