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A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but Tina has overall responsibility for a major other business area: helping clients plan, evaluate and continue to optimize their marketing strategies.

This incorporates 6 different P&Ls, responsibility for around $0.5b in client revenue and Tina explains over-arching principles behind her philosophy, as well as how Nielsen had proved such a fruitful place to work, incorporating multiple roles across the organisation. for almost 27 years. We also cover:

Tina’s role in mentoring and practical means to encourage diversity in the workplace

• Nielsen’s role supporting the World Economic Forum
• The key secrets to presenting data effectively 
• Helping marketers navigate digital disruption
• Evaluating the impact of marketing spend
• How to manage cross-screen data duplication
• Balancing synthetic and human data

All episodes available at https://www.insightplatforms.com/podcasts/

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