Asianometry Delta Electronics: Taiwan’s Power Supply Giant
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Jan 4, 2026 Discover the captivating journey of Delta Electronics, Taiwan's powerhouse in energy management. It began with Bruce Cheng's inspiring story of migration and innovation. The company's growth mirrors Taiwan's booming TV industry and its pivot to cutting-edge power supplies. Delve into Delta's expansion into diverse markets, from fans to EVs, and their commitment to sustainability. Learn how AI data centers are now driving Delta's success, reshaping its future in technology and leadership.
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Humble Founding From A TV-Parts Opportunity
- Bruce Cheng started Delta in 1971 from a small factory after helping Datong troubleshoot coil problems.
- Delta's first products were coils and IFTs, and they built automated winding lines to match Japanese quality at half the price.
TV Export Boom Fueled Supplier Growth
- Taiwan's TV export boom and low labor costs created a massive supplier opportunity in the 1960s–70s.
- Delta grew fast by supplying precision coils to exporters, compounding at ~69% in its first decade.
Win Customers By Prioritizing Quality
- Insist on international-quality standards even with a small team to win big customers.
- Build or automate manufacturing processes if quality at scale is the competitive edge.
