It seems like in the contracting world, everyone loves to talk about their top line. That’s great and all, but it’s time to talk about what’s paying your mortgage at the end of the month. That’s right, the bottom line. Logan is in the booth today to tell you step-by-step how to utilize marketing to bring up your bottom line. Don’t be those dummies that show up on Shark Tank with a massive top line and a bottom line that makes them say, “I’m out.” Ask yourself, at the end of the day, which number really matters?
In this episode, we talk about…
- Why even bother with the bottom line?
- Importance of knowing your numbers and what makes sense for you
- Tap into your pool of past customers that already trust you
- Differences between dealing with referrals and fishing for new customers
- Reasons that you should invest in your sales education
- Issues thats sales and marketing address while using different solution vehicles
- Journeys to earning trust through sales and marketing
- Researching and educating yourself on your marketing strategies
Links to resources:
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