Let's be honest...stuff like "personal branding" and "networking" can feel so cringey. But this kind of work - building relationships, putting yourself out there, making sure people know what you do - isn't optional anymore.
This week, we're tackling the awkward space between wanting recognition and not wanting to feel like you're constantly selling yourself. We explore why 70% of Australian jobs happen through the "hidden job market" and how making your "invisible work" visible is key to career growth without the cringe factor.
From the difference between visible work (what's in your job description) and invisible work (the relationships you build and unique perspective you bring) to navigating LinkedIn's evolution from professional networking to... whatever it is now. We unpack how to do it in a way that feels like you - not like you're selling yourself - plus practical ways to start showing up without feeling like a walking LinkedIn post.
What you'll learn:
- Why "idea promotion" feels so much better than self-promotion (and gets better results)
- The low-effort, high-impact strategies to start building visibility this week
- How to use LinkedIn authentically without becoming one of those people with the em-dashes
- Why commenting meaningfully beats posting your own content when you're starting out
- The art of casual networking that doesn't feel like networking at all
- How to reconnect with former colleagues without it being weird
Our BIZ hosts are Lisa Lie - a former Head of People & Culture and Organisational Coach - and Mamamia’s Em Vernem.
Learna is Lisa’s microlearning app for practical people skills at work. Expert-led lessons to build confidence, solve challenges, and work smarter - in under 7 minutes. Get it on Apple or Google Play.
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SENIOR PRODUCER: Sophie Campbell
AUDIO PRODUCER: Leah Porges
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