The Future of B2B Creator Partnerships with David Walsh | Ep 32

Oct 15, 2024

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In this episode of Stop the Scroll, host Brianna Doe speaks with David Walsh, founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships.

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Best Moments:

(01:27) David's journey with Limelight and B2B influencer marketing

(04:45) Limelight's focus on LinkedIn and other platforms

(05:22) Successful B2B influencer marketing strategies

(07:24) Limelight's campaign management capabilities

(10:13) Challenges in B2B influencer discovery on LinkedIn

(13:44) Comparison of influencer marketing to traditional ad spend

(16:15) The effectiveness of thought leadership ads on LinkedIn

(18:51) How to define if partnerships are done well

(24:00) Integrating creators into marketing teams

(27:15) Using Clay as an example of successful B2B influencer marketing

(32:10) The importance of investing time in setting up influencer marketing programs

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Guest Bio: David Walsh is the founder and CEO of Limelight, the first B2B creator partnership platform. With a background in B2B software, particularly in HR and talent acquisition, David launched Limelight to help world-class brands scale their go-to-market strategies through content partnerships with verified B2B creators. His experience in launching and scaling startup companies led him to focus on the growing field of B2B influencer marketing, where he aims to make creator partnerships more transparent, authentic, and convenient for both brands and creators.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!