Summary

In this episode, Jeffro interviews Moses Thien, a growth marketer specializing in helping local service-based businesses optimize their lead conversion processes. They discuss the common pitfalls in lead conversion, the significance of crafting an ideal customer journey, and the importance of tracking metrics to ensure business growth. Moses emphasizes the need for a systematic approach to marketing and the role of tools like High Level in streamlining processes. The conversation also touches on the difference between growth and scaling, highlighting the necessity of establishing solid systems before attempting to scale a business.

Takeaways

Leads do not automatically convert to sales; a nurturing process is essential.
Understanding the sales process is crucial for business owners.
Many businesses overlook the importance of tracking their customer journey.
A well-crafted customer journey enhances the likelihood of conversion.
Tracking metrics helps identify gaps in the sales process.
High Level is a powerful tool for managing customer relationships and data.
Investing in the right tools can facilitate business growth.
Growth should precede scaling; systems must be in place first.
A 90-day process is typical for implementing an ideal customer journey.
Authenticity and value in communication build trust with potential customers.

Chapters