Why Fashion Still Loves the ’90s—and What to Do About It

Ten years ago, at the launch of Vogue Runway, there were a series of articles published about the ’90s. Sarah Mower contributed a piece on the lasting impact of Helmut Lang, Lynn Yaeger penned an ode to grunge, and Luke Leitch shared his recollections of the decade’s menswear (shout-out for warehouse-sale Maharishi!). A quick survey of the fall 2025 trends includes both 1980s Working Girl chic and aughts-era indie sleaze. But the ’90s reign supreme, and with incoming creative directors at Gucci, Versace, and Maison Margiela, three brands at their It-est in those years, the ’90s aren’t going anywhere anytime soon.

On today’s episode of Vogue’s Run-Through podcast, Mark Holgate, Luke Leitch, and Nicole Phelps—proud Gen X-ers—discuss the persistence of the ’90s phenomenon and make the case for a new kind of futurism.

The Run-Through with Vogue is your go-to podcast where fashion meets culture. Hosted by Chioma Nnadi, Head of British Vogue; Chloe Malle, Editor of Vogue.com; and Nicole Phelps, Director of Vogue Runway, each episode features the latest fashion news and exclusive designer and celebrity interviews.

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