420: Rory Stern | Psychology in Marketing

Rory F. Stern has been a best-kept secret working behind the scenes to help build, grow, and scale many successful online companies for the last 14 years. For the first 8 years, he worked mainly as a sophisticated jack of all trades plugging holes where his clients needed his services. Today, he manages a small boutique media buying team that specializes in multi-channel traffic. He is best known for creating ads that convert and being able to get a lot of policy challenged offers approved and running on Facebook. Episode Highlights: Rory talks about the impact of parents that always pushed for him to shoot for the stars at a young age.  Hear the impact that Rich Dad, Poor Dad had on Rory.  Travis and Rory discuss the merits and issues of the education system. Learn how Rory “fell” into entrepreneurship. Find out how Rory began actually making money. 3 Key Points: Psychology and sales are interconnected. When something becomes more available it becomes worth less. The amount level of value relationships can bring can far surpass any formal education  Tweetable Quotes: “Your level of degree doesn’t represent your level of intelligence.” Resources Mentioned: helpwithads.com Visit Travis’ website at https://create.acast.com/episodes/3b48e6da-a672-4e83-9897-ddefc4e88bc7/travischappell.com (travischappell.com) Join the Build Your Network Facebook group https://create.acast.com/episodes/3b48e6da-a672-4e83-9897-ddefc4e88bc7/travischappell.com/group (travischappell.com/group)

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