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Use The One-Liner Formula
- Lead with the problem you solve before naming your product or title to make your value obvious.
- Use a concise one-liner: problem, product/skill, result to reduce confusion and increase perceived value.
Two Chefs, Two Outcomes
- Jason contrasts two chefs to show how framing changes reactions at a party.
- The second chef framed a family-connection problem and became instantly compelling.
Lead With Their Problem
- Leading with the problem raises perceived value and removes cognitive dissonance for your listener.
- Listeners stop wondering what you mean and immediately see why you're relevant.