The Watson Weekly - Your Essential eCommerce Digest Special Episode from Shopware Partner Day– Pimcore & the Data Layer Revolution in B2B
Today’s Watson Weekly is a special edition that is one of a series of three interviews recorded at Shopware’s Partner Day on April 24th, 2025. These were recorded in the basement of a German beer hall and restaurant, so I think those interested in the digital commerce complexity of serving manufacturers and distributors should find it a lot of fun.
In the final installment of our Shopware Partner Day series, Rick Watson chats with Ashley Laing of Pimcore to uncover how product information management is reshaping complex B2B ecosystems. From managing fitment data in industrial catalogs to orchestrating multi-channel content for sales, customer care, and ecommerce, Pimcore is tackling the data mess head-on. Ashley shares his global journey from consultant to VP, explains how AI is transforming catalog digitization, and offers strategic guidance for companies that are "too hard to do business with." Expect practical takeaways for building buyer-ready systems and future-proofing your product data stack.
📘 Curious how regulated complexity meets composable tech? Don’t miss Shopware’s whitepaper: Winning B2B in Regulated Industries