Marketing Vanguard From Zero Marketing Classes to $50B, Tech CMO Carrie Palin's Unconventional Path at Cisco
Join host Jenny Rooney as she sits down with Carrie Palin, CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and authentic leadership. From transforming Cisco's digital presence to leveraging AI for enhanced customer experiences, Palin shares how she's redefining what it means to be a tech CMO. The conversation takes an inspiring turn as she candidly discusses navigating executive leadership while being present as a parent, offering valuable insights for professionals seeking to balance career ambitions with personal priorities. Whether you're a marketing leader looking to drive innovation or an aspiring executive seeking to chart your path, this episode delivers actionable wisdom for modern business leadership.
What You'll Learn:
- How to modernize a legacy tech brand by transforming customer experience and digital touchpoints
- The strategic approach to using AI to enhance human connections, not replace them
- Why B2B tech marketing is leading some of the most innovative customer experiences today
- The framework for executing customer-first digital transformation at an enterprise scale
- How to reshape brand perception through strategic creative partnerships and fresh perspectives
- How to scale AI globally while maintaining a personal touch in customer interactions
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