How Shogun Is Using Intents To Power a New Crypto UX

Feb 13, 2025

Brandon Comer, Co-founder of Shogun, a platform revolutionizing the crypto trading experience, discusses the complexities of multi-chain transactions. He highlights the friction users face when moving assets and how Shogun simplifies this process using intent-based execution and automated routing. The conversation delves into improving user onboarding and the importance of seamless integrations. Comer also contrasts the trading behaviors of different investor demographics, shedding light on sustainable strategies and community engagement in the evolving crypto landscape.

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Intro

00:00 • 2min

Enhancing User Experience in Crypto

02:02 • 13min

Navigating Cryptocurrency Dynamics

15:14 • 16min

Bridging the Gap: Catering to Established and New Cryptocurrency Users

31:36 • 2min

Navigating the Future of Cross-Chain Crypto Experiences

33:58 • 5min

Investor Mindsets in Crypto: A Cultural Contrast

38:40 • 11min

Engaging with Shogun: Trading and Community Involvement

49:41 • 2min

Navigating the Crypto Market: Strategies and Innovations

52:06 • 14min

Moving between chains is a hassle.

Whether you're swapping, bridging, or managing liquidity across ecosystems, users face clunky interfaces, slow execution, and unnecessary risks. What if that friction disappeared?

Enter Shogun, a trading platform that makes every chain feel like one. Using intent-based execution, automated routing, and solver-driven auctions, Shogun lets traders move assets smoothly across Solana, Ethereum, Move-based chains, and new rollups. No more juggling wallets, bridge delays, or split liquidity.

The concept is straightforward: Specify what you want, and Shogun finds the best way there. It uses TEV (Trader Extractable Value) to optimize trades for user benefit rather than extract value. By combining centralized and decentralized solvers, trades settle faster and more efficiently.

This could be the next step toward a true single-chain experience. With integrations on Phantom, MetaMask, and Telegram, it meets traders where they are.

What happens when trading across chains becomes as simple as trading on one?

Let's get into it.

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𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.