The Rollup
How Shogun Is Using Intents To Power a New Crypto UX
Feb 13, 2025
Brandon Comer, Co-founder of Shogun, a platform revolutionizing the crypto trading experience, discusses the complexities of multi-chain transactions. He highlights the friction users face when moving assets and how Shogun simplifies this process using intent-based execution and automated routing. The conversation delves into improving user onboarding and the importance of seamless integrations. Comer also contrasts the trading behaviors of different investor demographics, shedding light on sustainable strategies and community engagement in the evolving crypto landscape.
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Quick takeaways
- Shogun harnesses intent-based execution to simplify trading across multiple chains, creating a seamless user experience in DeFi.
- The podcast emphasizes the balancing act between enhancing user experience and maintaining decentralization within trading platforms like Shogun.
Deep dives
The Evolution of Trading in DeFi
Trading within decentralized finance (DeFi) has significantly evolved since its inception, moving from a highly manual process to a more streamlined experience. Initially, users had to solely manage their trading journeys, navigating various exchanges, bridges, and liquidity pools themselves. This has led to the development of more user-friendly tools that enhance accessibility, such as Shogun, which aims to simplify trading across multiple chains. By abstracting user intent and utilizing advanced technologies, the platform allows traders to execute complex transactions with ease, representing a notable advancement in DeFi user experience.
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