Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025

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Sep 9, 2025

Discover insights from top course creators on launching digital courses today! Quick wins are the new strategy, focusing on solving clear problems to build trust. Authenticity is key—show your humanity to connect with students. Learn how personal stories boost credibility and enhance engagement. Whether starting fresh or refining an existing course, these expert tactics will guide you to success in 2025 and beyond!

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ADVICE

Launch With A Quick-Win Offer

Start with a small, focused course that solves one clear problem to deliver a fast result.
Use that quick win to build trust, momentum, and future sales.

ADVICE

Validate By Co-Creating With Buyers

Co-create with your audience to validate demand and avoid wasting time and money.
Ask buyers what end result they want and shape steps A, B, C, D around that feedback.

ADVICE

Lead With Human Connection

Show up as a real human and include live, group interactions to create connection and trust.
Embrace flaws and authenticity to make students root for you and stay engaged.

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What 6 Top Course Creators Would Do If They Were Launching Today

What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond.

Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are sharing what they’d do differently if they were starting a course from scratch. From quick-win courses to validating your idea and leveraging storytelling, this is your playbook for creating courses that will attract your ideal audience.

Whether you’re about to launch your very first course or you’re looking to refine an established program, these highlights will help you see what’s possible and give you tangible strategies to implement immediately.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Quick wins are the new power move – Instead of overwhelming students with extra content, focus on solving one clear problem fast. Small wins build trust, momentum, and long-term loyalty.

2️⃣ Your humanity is your biggest asset – Today’s students are craving connection. Showing up authentically (quirks and all!) is what makes your course stand out in a crowded market.

3️⃣ Your story is your credibility – You don’t need endless certifications to succeed. The journey you’ve lived is enough to teach, inspire, and position you as the guide who can lead others to results.

RESOURCES MENTIONED IN THIS EPISODE:

Join me for Course Competent, my live, one-time-only bootcamp! For just $47, you can validate your course idea before you spend weeks creating it and start growing your audience as you build. We start on September 11, so head to amyporterfield.com/bootcamp to sign up today!

If you’re looking for personalized support and a thriving digital course creator community, Digital Course Academy is made for you! Head to amyporterfield.com/enroll to join now!