The Joe Budden Podcast Episode 690 | "Brain Candy" (feat. Elliott Wilson & Benny the Butcher)
Jan 13, 2024
Hip-Hop journalist Elliott Wilson and music artist Benny the Butcher join the JBP to discuss topics such as Hip-Hop journalism, new music releases by Kid Cudi and 21 Savage, the possibility of a future Jay Z album, Stephen A. Smith's response to Jason Whitlock, and the state of Rap. They also cover topics like leadership, grace, power dynamics, and the importance of speaking out in journalism. The podcast features a trivia game, discussions on compensation and maintaining image, as well as debates on controversial incidents and football game predictions.
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What Real Hip‑Hop Journalism Requires
- Elliott Wilson argues journalism is about covering both sides and holding power accountable, learned through decades at XXL and The Source.
- He says practical experience and fairness matter more than formal journalism school credentials.
Treat Albums As Cinematic Journeys
- The panel praises sequencing and cohesive concepts; artists should craft albums as cinematic journeys, not playlists.
- Do sequence tracks to build mood and reward full‑project listening rather than chasing singles only.
Drop Early To Dominate The Year
- Joe and the panel praise 21 Savage's January release strategy: drop early and set the year's bar instead of waiting.
- Try releasing strong, cohesive projects in quiet windows to separate yourself from peers.