What to Post as a Realtor: Content, Consistency & Creating a Client-First Strategy on Social Media

In this episode of Rethink Real Estate, host Ben Brady sits down with Brenna Van Hoogenstyn, Co-Owner and Realtor at Harcourts Blue Water, to dive deep into the real story behind building a social media strategy in real estate that actually converts.Alongside her business partner and mom, Cathy Clark, Brenna has turned Harcourts Blue Water into one of the most engaging, consistent, and authentic voices in Newport Beach real estate. But it wasn’t always that way. From the early “ego-driven” posts to now producing value-first content that earns trust before the first phone call, Brenna takes us through the full content journey—wins, struggles, and everything in between.Expect candid insights into staying consistent when business gets busy, why the algorithm rewards authenticity, how they balance entertaining and educational content, and why sometimes the best-performing videos are the ones outside your comfort zone. Brenna also shares how they’re leveraging their powerful network of attorneys, fiduciaries, and financial planners to deliver content that reaches their ideal $2M–$3M client avatar—without chasing vanity metrics.This isn’t another fluffy “just post more” conversation. It’s a vulnerable, tactical breakdown of what works, what doesn’t, and why doubling down on content is one of the smartest long-term plays a real estate team can make.⏱️ Timestamps & Key Topics[00:00:00] – Introduction to Brenna Van Hoogenstyn & Harcourts Blue Water[00:01:08] – Why Social Media Wasn’t About ROI at First[00:07:00] – Staying Consistent Through Busy Seasons (and Algorithm Penalties)[00:12:19] – The Difference Between Ego Content vs Value Content[00:15:20] – Kathy’s Reluctance (and Why Those Videos Perform Best)[00:23:10] – The Power of Professional Networks in Content Creation[00:29:40] – How to Define Your Audience & Build Content Around Them[00:36:46] – Being Vulnerable & Authentic to Build Trust Faster[00:45:10] – Investing in Content vs Buying Leads: Where to Put Your Budget[00:52:16] – The Endgame: Building a Scalable Business With Content🔗 Connect with Brenna Van Hoogenstyn:https://www.facebook.com/KathyBrennaRealEstatehttps://www.instagram.com/kathy_brenna_realestate/https://www.linkedin.com/in/brenna-vanhoogenstyn/Visit their Website for more insights on Southern California Real Estate: https://www.kathybrennagroup.com/🔗 Connect with Ben Brady and Harcourts Auctions:⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠⁠Instagram: https://www.instagram.com/harcourtsauctions⁠⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠🎯 If this episode gave you new ideas for content, drop your biggest takeaway in the comments. And don’t forget—subscribe for more tactical real estate conversations like this.