The Cause+Effect Podcast
Ten Trends to Watch in 2024
Jan 25, 2024
The podcast discusses ten trends to watch in 2024, including the increased use of text as a communications medium, the impact of AI, the fragmentation of audiences, the effects of uncertainty and elections on donor giving, the rise of spoken word audio, mid-level donor strategies, the importance of ministry story, the power of relationships, and the importance of fostering strong relationships to accelerate ministry and promote unity in making Jesus famous.
41:21
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Quick takeaways
- Texting will continue to be a valuable communication channel for ministries in 2024, offering high open rates and quick response times.
- Fundraising in 2024 will require effective strategies and a focus on mid-level donors due to uncertainty, donor participation, and new donor acquisition impacting outcomes.
Deep dives
The Importance of Texting in Communication Strategy
Texting will continue to be a key channel in communication strategies. With high open rates and quick response times, texting offers an effective way to engage and move people to deeper levels of engagement with ministries. The integration of SMS into communication strategies is proving to be valuable and effective.
