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Side Hustle School
#2893 - First $1,000: Building a Business One Signature at a Time
Dec 2, 2024
Discover the intriguing world of signature gathering for ballot initiatives. A California entrepreneur shares how he turned this unique side hustle into a profitable business, earning more than $1 per signature. Learn about the challenges faced in kickstarting the venture and how community engagement fueled its growth. This story highlights the intersection of entrepreneurship and civic involvement, showing how one can build a successful enterprise while contributing to the electoral process.
06:53
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Quick takeaways
- A California signature-gathering business capitalized on local activism needs, enabling profitable operations with minimal initial investment and strategic partnerships.
- By paying canvassers competitively and utilizing low-cost management software, the owner maximized profitability while ensuring flexibility within an evolving political landscape.
Deep dives
Starting a Signature Gathering Business
Building a signature gathering business can be a profitable side hustle with minimal upfront investment. The owner of a California-based company identified a niche where he could assist politically driven campaigns lacking sufficient manpower to collect signatures for ballot initiatives. By tapping into local activism networks and offering competitive pay to canvassers, he initiated a model that paid $2.50 for each valid signature while earning $4 from the campaigns, allowing him to secure a profit margin of $1.50 per signature. This strategic approach enabled him to scale quickly, hiring more canvassers and even expanding into other campaigns for community funding and legislative measures.
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