When people turn 65 in the USA they are eligible for a system called MediCare which many people find difficult to navigate. BabyBoomers helps customers find their way around this minefield much easier and gives them a far better and less scary experience than those using many other companies. When you consider that there are over 10,000 people a day turning 65 it is a very big issue. Danielle setup the company in 2005 with her brother. They do a number of things to make the whole experience far more pleasant rather than just being treated like a number which happens with many insurance companies and as a result they receive a huge amount of referrals and great testimonials.

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Episode 32 - Danielle Roberts