THE FOUNDER COACH: The Inner Work that Unlocks the Best Version of Yourself | Caterina Lurani

Caterina Lurani is a coach and startup investor whose unique approach bridges the outer world of business strategy with the inner world of personal awareness and growth.

With a mix of experience and intuition, Caterina helps founders uncover what’s unconsciously holding them back, take action, and transform not only their companies, but also themselves as individuals.

Caterina has a diverse background as a university researcher, startup operator, and venture capitalist. She’s also a rock-climbing guide and sailing instructor.

In today's episode we discuss:

🔹 Expectations and identity attachment

🔹 How our stories can hold us back

🔹 Balance between full agency and detachment

🔹 Reframing authority

🔹 And so much more!

🔗 CONNECT WITH CATERINA:

Linkedin: https://www.linkedin.com/in/caterina-lurani-6066a0167/

🙌 CONNECT WITH CARLITOS

Instagram: https://www.instagram.com/the.carlitos.show/

LinkedIn: https://www.linkedin.com/in/carlos-miguel-ramos-cobo-a9995a152/

Newsletter: https://thecarlitosshow.substack.com/

🎧 LISTEN / FOLLOW THE PODCAST

Spotify: https://bitly.cx/ZKcbu

Apple Podcasts: https://bitly.cx/BETn

YouTube: https://www.youtube.com/@thecarlitosshow

Enjoy the show and keep creating!

Carlitos 🐎🌊

CHAPTERS:

(00:00:00) Intro

(00:02:28) Caterina's turning point in her career

(00:10:30) Overcoming our expectations

(00:13:59) Impulse VS Intuition

(00:18:57) Scientists VS Business people

(00:23:05) How the story we tell ourselves can hold us back

(00:32:40) Carlos' evolution over the years

(00:40:45) Detachment from reality: medicine or risk?

(00:47:30) Identity Attachment, how to deal with it

(00:51:11) What is the Container you want to experience your life?

(01:08:19) The Drama Triangle: Victim VS Creator

(01:15:27) Processed VS Unprocessed Needs

(01:22:08) The power of coaching

(01:27:24) Everyone is resisting coaching

(01:32:29) Overcoming verticality towards others

(01:45:37) Hierarchy VS Authority

(01:52:00) Caterina's transition to coaching

(01:55:39) The importance of a clear container

(02:04:32) Carlos' fear about coaching

(02:16:12) How to be fully committed and detached at the same time

(02:23:25) Who is Caterina's coach?