The Cocktail Academy Jawbox & the Belfast Cut: Gerry White’s Blueprint for Great Bars
In this episode, Damian sits down with the inimitable Gerry White – a true Belfast legend whose name is etched into the city’s hospitality scene. From pulling pints in White’s Tavern to creating one of Ireland’s most iconic gins... Jawbox Gin, Gerry shares the stories, the characters, and the moments that shaped his journey.
We talk bar culture, Belfast’s changing landscape, the soul of a great pub (hint: it's always the people), and how a sink inspired one of the most recognisable gin brands around.
From distilling with Echlinville to using Black Mountain heather and championing the Belfast Cut, this is an episode rich in local flavour and genuine heart. Gerry is the kind of storyteller that makes you want to pull up a stool, order a gin, and settle in.
💬 Quote of the Episode:
“Furniture just sits there. It’s the people behind the bar who draw your customers in.”
🎧 Listen Now:
Available on Spotify, Apple Podcasts, or wherever you get your podcasts.
🔒 Want more?
Join us on Patreon for The Lock-In – the after-hours conversation where we dig deeper with our guests. This week, Gerry gets real about the financial realities of launching a gin brand from scratch. Only on Patreon.
👉 patreon.com/thecocktailacademy
📲 Connect with The Cocktail Academy:
Website – www.thecocktailacademy.com
📧 Contact Damian:
For sponsorship, training, or media inquiries: damian@thecocktailacademy.com
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