EP 268 - Andy is the Founder of SRSLY, a food company on a mission to make a low carb lifestyle not only healthy, but also tasty and accessible to all.

Andy tells us about why he started the company, how they went from selling 30 to 50,000 units in the space of a month, and the health benefits SRSLY products are providing for diabetics, overweight, and ketogenic patients (via the NHS)

We also discuss the the darker side of the food industry and Andy tells us why he thinks external agencies and consultants qualify for the big bin of bullshit.

Chapters:

00:00 Welcome to BWB

00:13 Exploring SRSLY's Low Carb Products

01:17 Challenges and Joys of Running a Startup

04:52 The Impact of Micro-Influencers and Growth

05:43 From Corporate to Food and Beverage

08:09 Importance of Nutrition and the Birth of SRSLY

13:14 Impact of SRSLY's Products on Customers

15:14 Expansion of SRSLY's Product Range

17:01 Challenges in the Food Industry

21:52 The Importance of Proper Nutrition Education

21:58 The Misleading Nature of HFSS Compliance

22:21 The Role of Consumers in the Food Industry

23:20 The Impact of Fad Diets

23:59 The Benefits of a Low Carb Lifestyle

28:10 The Challenges of Expanding a Business

29:21 The Importance of Accountability in Business

32:04 The Pitfalls of Consultancies and Agencies

39:23 The Role of Alcohol in the Corporate World

42:18 The Importance of Honest Food Labelling

43:57 Conclusion and Final Thoughts

Andy's recommendations:

Ravenous - How To Get Ourselves And Our Planet into Shape - Henry Dimbleby (book)

Ultra Processed People - Chris van Tulleken (book)

Parenting Hell - Rob Beckett & Josh Widdicombe (podcast)

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