The Good Dirt: Sustainability Explained 134. Sustainable Fashion Meets Style and Innovation with Elisabeth de Gramont of Frank And Oak
Deep-dive into one brand's process in sourcing & developing responsible fashion. This week, Mary & Emma are chatting with Elisabeth de Gramont, Chief Brand Officer and Head of Impact at Frank And Oak.
Combining style, design and technology since it was founded in Montreal in 2012, Frank And Oak offers collections of sustainable, durable clothing and accessories for men and women that are thoughtfully designed and well suited to the lifestyles of its customers. Inspired by responsible thinking and with an eye to the future, Frank And Oak believes that dressing with intention can inspire a more conscious lifestyle for all.
They strive to inspire better living through thoughtfully designed products that care about you and the planet. Above all, they believe in helping communities to build a diverse and inclusive world that enriches our society, sustainably.
Topics Discussed:
- Elisabeth's background and journey to FAO
- Unified Commerce Group
- History of FAO brand started with the idea of community and collaboration
- 2017 FAO took a strong turn towards sustainability
- Elisabeth's current role with FAO
- What's the relationship between scalability and sustainability? How can sustainable brands scale up?
- Seawool
- How FAO screens and selects suppliers
- FAO's 100% Responsible Product announcement
- FAO denim
- SeaCell
- FAO's other sustainable product innovations
- Kapok
- Yak Wool as an alternative to cashmere
- Problems with cashmere
- How Elisabeth's own experience and evolution with sustainable fashion, and how covid shifted her perspective
- Consumer culture in the US is different than other cultures in its prioritization of price and appearance over source
- Guppy Friend washing bag for microplastic pollution
- Frank and Oak's updated progress report
- FOA's focus on end -of-life options for garments
- Consumer education on the issues with the recycled PET microplastics
- FOA has eliminated all virgin polyester from their production
Connect with Frank And Oak:
- Website: Frank And Oak
- Instagram @frankandoak
This Episode is Sponsored by Ettitude: ettitude.com/thegooddirt
^Use code THEGOODDIRT for $25 off your first order!
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Original music by John Kingsley. Our technical partner for this series is CitizenRacecar, Post-Production by Alex Brouwer and José Miguel Baez, Coordinated by Gabriela Montequin and Mary Ball. The Good Dirt is a part of the Connectd Podcasts Network.
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