The Town with Matthew Belloni cover image

The Town with Matthew Belloni

Potential Backfires in the Actors AI Deal

Nov 17, 2023
Justine Bateman, former actress and SAG-AFTRA negotiation committee consultant, discusses the potential pitfalls of the AI portion of the contract in the entertainment industry. They explore issues such as job opportunities for human actors, consent for recognizable facial features, and the risk of Hollywood being tied to generative AI companies. Additionally, Matt predicts the release of 'The Hunger Games: The Ballad of Songbirds and Snakes'.
37:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The SAG-AFTRA contract does not provide enough protections against the replacement of human actors with AI and stronger safeguards are needed to prevent displacement and ensure fair compensation.
  • The prequel film 'The Ballad of Songbirds and Snakes' in the Hunger Games franchise faces mixed expectations, with projected box office performance ranging from $50 million for the opening weekend. Despite skepticism towards prequels, the strong fan base and recognizable cast could attract audiences and potentially exceed expectations.

Deep dives

The controversy over AI usage in the new SAG-AFTRA contract

In a recent podcast episode, Justine Bateman discusses her concerns with the new SAG-AFTRA contract and its provisions regarding the use of artificial intelligence (AI) in the entertainment industry. Bateman argues that the contract does not provide enough protections against the replacement of human actors with synthetic AI objects, and raises concerns about the impact this could have on the employment and compensation of human actors. She emphasizes the importance of distinguishing between human characters and non-human characters in films and calls for stronger safeguards to ensure that humans are not displaced by AI performers. Bateman also expresses worries about loopholes in the contract and the potential exploitation of AI technology by studios. Despite the criticism, SAG-AFTRA's position is to not ban AI but to establish effective guardrails around its usage.

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