Guest: Ken Eissing, a coach at CEO Coaching International. Ken has served as President, COO, General Manager, or Advisor in the Technology, Media, Telecom, and BPO Financial Services industries in public and private entities ranging from Fortune 100 to less than $20 million businesses.

Quick Background: Is your sales team consistently clearing the bar, month after month?

Great. Then it's time to raise the bar.

Left to their own devices, even the best salespeople will take the path of least resistance to hitting their targets and getting paid. This misalignment between what's good for your people and what's good for the business will eventually lead to a plateau -- and that's the last place you want to be with competition rising, tariffs looming, and AI disrupting.

The CEO needs to keep every piece of the sales process -- from what you're selling to the quality of the team doing the selling -- on an upward trajectory that drives the whole company towards its long-term goals.

On this classic episode, Ken Eissing discusses six ways CEOs can assemble, manage, and motivate a top sales team that will drive fast growth and Make BIG Happen.

Classic Episode: Ken Eissing on 6 Ways the CEO Can Generate BIG Sales