The Impulso Podcast E59:Will DoorDash enter Southeast Asia, and other questions on food delivery answered!
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Feb 9, 2024 The podcast dives into the intriguing possibility of Deliveroo and DoorDash entering Southeast Asia. It discusses the operational challenges unique to the region and how rising delivery fees might impact dining out. Vietnam's impressive 30% GMV growth is highlighted, along with the potential for expansion into smaller cities. The special case of the Philippines emphasizes Jollibee's extensive delivery network. Additionally, the hosts explore competition from Chinese F&B brands and provide strategies for local players to thrive.
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Deliveroo Chose Niche Over Regional Expansion
- Deliveroo retreated to a high-end niche after finding the mass market too costly to fight for.
- Zhang An argues further expansion in Southeast Asia is unlikely because that niche is limited outside Singapore.
DoorDash Learning From China, Not Rushing SEA
- DoorDash is focusing on growing outside restaurants and learned operational lessons from Meituan.
- The hosts doubt DoorDash will prioritise Southeast Asia given incumbents and more attractive European markets.
Take-Rates Rose But Fees Drive User Behaviour
- Platform take-rates rose to roughly 23% for Grab/Delivery Hero and ~19% for Uber/Zomato in Q2 2023 and then stabilised.
- Zhang An notes consumers care more about delivery fees than platform take-rate because fees hit users directly.