NFX partner James Currier talks with Selina Tobaccowala - co-founder of Evite, CTO and President of SurveyMonkey, and cofounder of the fitness app Gixo. It’s rare to get a candid view into what happens behind the scenes of companies that break out from the pack - and the hard decisions that lead to their success. In this episode, James and Selina talk about:

- Knowing when and how to sell your company
- The difference between selling Evite vs. selling Gixo
- Why to build strategic relationships as early as possible
- How to upfront the hard conversations
- How to build and measure product virality
- & more great advice for early-stage Founders

Read the full essay here - https://www.nfx.com/post/good-vs-great-companies/