We are seeing illustrations being used more and more to represent brands and their goals, but how do you land on a visual that works and what are the things to consider?

In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what makes good graphic design and how to tell stories through your visuals.

Plus, Lainey gives us insights into her own career, what graphic design trends are on the horizon and shares details about her contribution to our Snagit update.

Learning points from the episode include:

00:00 – Introduction
02:19 – How Lainey began her career in illustration
03:51 – Why everyone is creative
04:47 – What makes a project successful?
06:52 – Advice for being successful with images
08:42 – Why are more organizations using illustrations?
11:17 – The power of storytelling through illustration
12:07 – Outlining the creative process from concept to final product
15:06 – Keeping up with illustration trends
16:52 – How Lainey illustrates
20:27 – Exploring Lainey’s work for TechSmith
22:14 – Does she have creative freedom?
23:46 – Incorporating diversity and inclusion
25:07 – The importance of accessibility
26:48 – The top trends to look out for
29:17 – Lainey’s Speed Round
34:29 – Final take
35:05 – Outro

Important links and mentions:

Assets, Illustrations & Inclusion