Today, a conversation unfolds with Diana Sinclair, who holds the role of Senior Loyalty Manager at Dan Murphys. With over 15 years of experience in client and agency domains, Diana has cultivated expertise in CX, CRM, Loyalty, and Direct Marketing.

As a strategic leader, Diana prioritizes a 'customer first' ethos, enabling her to spearhead innovation and transformative initiatives. Presently, she assumes the helm of the My Dan’s loyalty program at Dan Murphy’s.

The upcoming discussion with Diana delves into the evolving landscape of points within loyalty programs and the pivotal role of culture in fostering innovation.

Hosted by Carly Neubauer

Show Notes:

1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Diana Sinclair

2) ⁠⁠⁠⁠⁠⁠⁠Dan Murphys

3) ⁠⁠⁠⁠⁠⁠My Dan's Membership

#533: Culture Drives Innovation - Dan Murphys