The Story of WIT: Going Global | Jason Khalipa with Dan Williams

Dan Williams is on the show today. The founder of WIT Fitness sits down with Jason and talks about his journey from door-to-door sales to founding a commercial cleaning company to founding and driving the biggest global online retailer of functional fitness gear (and training brand in their own right). In addition to the story of WIT, Dan chats about the importance of building a base through authenticity, facing the challenges brought about by Covid-19, and apparel trends in functional fitness.

In this episode:

— From a Cleaning Business to a Global Online Training Shop

— Apparel Trends in Functional Fitness

— The Creation of WIT

— The 200 Metcons That Started It All

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