Letting & Estate Agent Podcast How AI will change UK Estate Agency - Part 5 - Ep. 2363
Oct 21, 2025
Dive into the transformative power of AI in the UK property market with Mark Burgess. Discover his innovative journey from founding Iceberg Digital to creating groundbreaking tools like Lifecycle CRM. Learn how commitment to technology can lead to exceptional growth for estate agents. Mark also emphasizes collaboration, even with competitors, as a key to success. He shares insights on overcoming misconceptions about AI and the importance of a proactive mindset in real estate. Prepare to be inspired and rethink your approach to the industry!
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Results Require True Commitment
- Lifecycle customers who follow the process consistently raise fees and market share.
- Mark Burgess says the system only works universally when agents commit to the prescribed process.
Use The System Or Don't Buy It
- Do treat software like a tool that demands active use, not passive ownership.
- Use LifeCycle fully and follow its process to get results instead of buying it and doing nothing.
A Tech Stack Built Around AI
- Iceberg is positioned as an AI technology company with multiple products for estate agents.
- Lifecycle is the CRM, Neuron handles websites, and AI underpins their product suite.
