Criteo's Barry Adams on traffic shaping, sustainability and the programmatic ecosystem
Nov 29, 2023
38:58
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In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024.
Tune in as Adams discusses:
• Ad tech’s carbon footprint and the work being done to curb it
• The industry's readiness for a cookieless future
• The trends, and economic challenges, shaping the ad tech industry
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