What: Natural Cycles is the developer of the only digital method of birth control cleared by regulators both in the US and in Europe, based in Stockholm. The company's application uses its own algorithm to predict and detect women's ovulation, allowing them to prevent or plan pregnancies in a non-invasive, hormone and side-effect-free way. 

Who: Elina is a particle physicist and entrepreneur who began her career at CERN before going on to build the Natural Cycles app together with her husband Raoul.

We talk about: Working on the hadron collider (yes, really), making fun of business partners, and using data to drive fertility innovations.

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