Some marketing experts want you to focus on “list-building” or getting lots of “traffic”.
It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email list, or making popular posts on social media that aren’t true to our business or authenticity.
What if instead we focus on serving the just right “people”, instead of always getting more “traffic”? The shift seems subtle, but it’s important: a more relational language continually trains us to focus on real human beings.
Instead of “traffic”, what does an authentic business really need? I discuss that in this episode.
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Business Tao with George Kao