#311 - AI in Style: Transforming How We Discover and Buy Fashion - Sam Rattner, CEO of Showroom

Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces.  Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23.

In this episode, Sam Rattner joins us to break down the innovative concepts behind his company, Showroom, aimed at reshaping the online shopping experience. We discuss how AI will impact retailers and shopping experiences alike.

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On this episode of DTC pod we cover:
1. Concept and Mission of Showroom
2. Showroom's Business Model
3. Consumer-Centric Approach in Ecommerce
4. Innovation in Online Shopping Experience
5. Challenges with AI in Fashion Ecommerce
6. Fundraising and Business Growth Strategies
7. The Importance of Data Standardization
8. Ecommerce Platform Differentiation
9. AI's Role in Enhancing Consumer Experience
10. User Interaction with Showroom
11. Market Analysis and Positioning
12. Conversion from Impulse to Intent-Based Shopping
13. Vertical Search Versus Horizontal Search Platforms

Timestamps
00:00 Predicted growth of sports betting in the US.
05:47 TikTok shop is entertainment, not reliable shopping.
07:40 Consumer focus, market validation, advertising challenges discussed.
10:11 Many start searches on Google, Pinterest, and Showroom.
15:13 Value proposition: conversational, personalized, efficient online shopping.
19:50 Understanding consumer journey, owning customer, informing decisions.
22:37 Innovate to make a thousand times better.
24:19 Consider business goal before raising capital strategically.
27:19 GPT integration problem: diverse data sources, costs.
31:00 Data standardization, unbiased company relationships with all brands.
33:57 Launching beta, big waiting list, market-ready by March.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

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Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

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Sam Rattner - Co-Founder and CEO at Showroom
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic