Business Security Weekly (Audio) Defending Trust & Reputation as CISOs and Leaders Prepare Their AI Strategy - Santosh Nair - BSW #408
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Aug 13, 2025 Santosh Nair, Co-founder and CTO at Stix Intelligence, dives into the personal threats facing brands in the digital age. He discusses how AI attacks, such as impersonations and deepfakes, jeopardize trust and reputations. Santosh emphasizes the evolving role of CISOs, stressing the necessity for collaboration across departments to combat online fraud and misinformation. He also highlights the critical importance of communication strategies in navigating AI adoption, ensuring brand integrity and customer confidence amidst rising cyber threats.
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Executive Risk Is Now Primarily Digital
- Executive digital risk now eclipses physical-only protection and demands new monitoring.
- Impersonations, job-offer scams, and deepfakes are driving enterprise interest in executive protection.
Predefine Takedown Roles Across Teams
- Build cross-functional playbooks so cyber, HR, legal, and comms can act on impersonations quickly.
- Clarify takedown and remediation ownership before an incident occurs.
Executives Are Digital Attack Surface Assets
- The attack surface now includes executives, VIPs, and public-facing digital assets beyond corporate systems.
- Surface, deep, and dark web exposures such as leaked credentials materially increase account-takeover risk.