ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms Shanghai Ning in NYC: Estee Lauder's Gary Chu & Mark Jiang
Sep 21, 2023
55:41
Ali and Bryce were expats in Shanghai; what's it like for two Chinese senior global marketing executives working and living in New York?
Today's podcast interviews Gary Chu and Mark Jiang from the Estee Lauder Companies, based in New York. ELC includes brands such as Estee Lauder, Clinique, MAC, La Mer, and Tom Ford Beauty. Gary was VP for the Online business from 2014 to 2020 and was responsible for leading the company's dominance in China e-commerce across 12 flagship stores. Mark was previously VP and Brand General Manager for MAC Cosmetics China. Mark and Gary are now senior VPs leading Estee Lauder's global online ambition.
1. What are you responsible for in your current global capacity with the company?
2. Where do you think your experiences in China have helped you in your current capacity at ELC?
3. How is China now contributing to global beauty? Where do you think it leads to innovation?
4. Tell us about the super-app phenomenon and how it's spreading globally.
5. How much of what you're doing related to younger consumers that you did in China?
6. Why can't digital trends in China translate to other markets?
7. What about product innovation from China?
8. Can you explain Chinese beauty, and will it spread to the rest of the world?
9. Any advice for Chinese students now studying in the U.S.? Any tips?
10. How has your NYC experience made you a better and future China leader?
11. Why are American brands better storytellers? Gary talks about NYC restaurants
12. Given the diversity of the market, do you see yourself using more AI tools?
13. Gary's passion for living in NYC: museums, walking and parks
14. What do you miss particularly about Shanghai? What do you NOT miss about Shanghai?
15. A/B: Ambiguity, Speed, Fushing or Fujian?
Today's podcast interviews Gary Chu and Mark Jiang from the Estee Lauder Companies, based in New York. ELC includes brands such as Estee Lauder, Clinique, MAC, La Mer, and Tom Ford Beauty. Gary was VP for the Online business from 2014 to 2020 and was responsible for leading the company's dominance in China e-commerce across 12 flagship stores. Mark was previously VP and Brand General Manager for MAC Cosmetics China. Mark and Gary are now senior VPs leading Estee Lauder's global online ambition.
1. What are you responsible for in your current global capacity with the company?
2. Where do you think your experiences in China have helped you in your current capacity at ELC?
3. How is China now contributing to global beauty? Where do you think it leads to innovation?
4. Tell us about the super-app phenomenon and how it's spreading globally.
5. How much of what you're doing related to younger consumers that you did in China?
6. Why can't digital trends in China translate to other markets?
7. What about product innovation from China?
8. Can you explain Chinese beauty, and will it spread to the rest of the world?
9. Any advice for Chinese students now studying in the U.S.? Any tips?
10. How has your NYC experience made you a better and future China leader?
11. Why are American brands better storytellers? Gary talks about NYC restaurants
12. Given the diversity of the market, do you see yourself using more AI tools?
13. Gary's passion for living in NYC: museums, walking and parks
14. What do you miss particularly about Shanghai? What do you NOT miss about Shanghai?
15. A/B: Ambiguity, Speed, Fushing or Fujian?